America By The Numbers: The New Mad Men

Watch Online

America By The Numbers: The New Mad Men

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. "America By The Numbers with "Maria Hinojosa" take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.

"America By The Numbers with Maria Hinojosa" is an innovative documentary series, revealing how dramatic changes in the country’s demographics are playing out in mainstream USA.

 
 

Filmmakers


• Four Films on Special to Mark June Events
• 'Navajo Code Talkers' Featured on AAPB Through June 12
• Native American Perspectives on Law Enforcement
• 40 Years | 40 Films | 40 Weeks | June Films
• Upcoming Screenings
• New! Viewer Discussion Guide: We Breathe Again
• Two New Films Screen Together on the Navajo Documentary Film Tour
• Job Opportunities
• Film Festival Opportunities
• Training and Other Opportunities
• Funding Opportunities
• Fellowship and Internship Opportunities

Educators

Lake of Betrayal looks at the Seneca Nation’s fight to protect its sovereignty against a backdrop of a federal Indian Termination policy, pork-barrel politics, and undis