Journey to the 2014 National Native Media Conference in Santa Clara, California


Daniel Golding graduated Cum Laude from San Francisco State University receiving a BA in Film Production and a minor in American Indian Studies.

Journey to the 2014 National Native Media Conference in Santa Clara, California

Date Posted: 
2014-07-24 08:25

Blog Series:

The conference was a hit. This was the first time I attended the National Native Media Conference and I was excited to see what Native people are doing across the country to bring news from Indian Country. The first day of the conference, Vision Maker Media-funded producers and staff had their own session to discuss the challenges to producers of content for public television. Some of the topics discussed were deliverables for public television, using social media to engage audiences, and VMM's commitment to serving the needs of Native Communities. During this session, I really enjoyed coming together with other Native and non-Native producers to share and talk about projects in the production pipeline. Sometimes we see all the work that is being produced for public television but never meet the people behind-the-scenes. This a great opportunity for producers to meet and get a real understanding of who each other are and the work they produce. Plus, as a previously VMM-funded producer, it was nice to be able to share with the newly funded producers my own personal experiences producing for public television.

The second part of the conference was to attend some of the National Native Media workshops. I was able to attend a couple of these workshops--social media analytics, funding opportunities from ITVS and VMM, and the discussion of the Redskin mascot issue. The social media analytics session was very informative. Myself, not a big social media expert, got some useful knowledge about how to read insights and use some of the tools. The ITVS and VMM session was also informative. This session provided session attendees a walk through the funding process for each of these public television funding sources. The third session was a discussion on the Redskins mascot. This was an interesting discussion especially hearing from the journalist perspective. They had Susan Harjo, the person who has been leading the fight and recently won a victory with the Redskins trademark being cancelled, share her thoughts via phone to the people in attendance.  

It was amazing to see so many Native American journalists from small tribal newspapers and radio to larger national newspapers and radio all together sharing and learning from each other. I always leave these workshops reinvigorated and ready to go. I had a great time and look forward to attending again.



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