How to Get More People To Talk About You on Facebook Without Being Part of Scandal

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Eric Martin, former Interactive Media Specialist for Vision Maker Media, worked at Vision Maker Media from 1996-2015 and is currently the Content Media Strategist for Nebraska Educational Telecommunications.

How to Get More People To Talk About You on Facebook Without Being Part of Scandal

Date Posted: 
2012-05-22 00:00

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One of the most helpful stats for a project or a non-profit is the "People Are Taling About You." It is total number of important interactions with your page on Facebook, including Page Likes, Shares, Mentions, etc. What's even better is that the number is public, so you can compare how you are doing with other similar non-profits or projects.

Here are a few tips on how to get more Likes and Shares

  1. Keep your text short. If you give people a full story, they'll just keep scrolling and won't interact.
  2. Ask questions to get people to respond. Most people won't comment, but will like or share as a way to "respond".
  3. Another way to keep the text short is to use a quote from the article, video, etc. that you are sharing. Again it's about piquing people's interest.
  4. Let organizations know that you are talking about them by "mentioning" them in the text. If you precede an organizations name by the "@" symbol then you'll see a drop down option where it links to their Facebook page. They'll get a notification that you did that and many times will share the post.
  5. Space out your posts. Every three hours is great. Never post more than every two hours.
  6. Post when people are getting in, at lunch and about to leave. Remember timezones and check your stats for results.
  7. Choose the best available thumbnail for links.
  8. Edit the headline and description of links you share to say what you wish they said. You can do this by scrolling over them until they become highlighted in yellow and double clicking.
  9. Follow like organizations and share their great content.
  10. Promote your Page. One way is to use Facebook's Social Plugins (inlcuding the "Like" box)
  11. Look at your Facebook "Insights" to see what posts are working and try to replicate it in future posts
 
 

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